How to Market Your Squarespace Site Effectively
Building a Squarespace site is exciting—you finally have a professional home for your business. But now comes the big question: how do you get people to actually visit your site, fall in love with it, and buy from you?
Marketing your Squarespace site isn’t about doing everything at once. It’s about focusing on the right strategies in the right order. In this guide, I’ll walk you through a step-by-step system that’s powerful, yet simple enough for beginners.
Step 1: Make Your Site Easy to Find (SEO Basics)
Think of Google as a huge library. If your Squarespace site is a book, SEO (search engine optimization) is how you make sure it’s on the right shelf, where people can find it.
Here’s what to do:
Choose keywords: These are the exact phrases your audience types into Google. For example, “Squarespace coach website” or “wedding photographer in London.”
Add them naturally to your page titles, blog posts, and descriptions.
Check site speed and mobile design: Squarespace makes this easier, but always test on your phone.
👉 Pro tip: Link your pages together. For example, your blog post about “How to market your Squarespace site free” should link to your service page like custom Squarespace website design.
Step 2: Share Content That Builds Trust
People buy from businesses they trust. The fastest way to build that trust? Share helpful content.
Start a blog: Answer common questions your audience has. For example, “Squarespace pricing explained” or “How to create email templates in Squarespace.”
Show your personality: Share stories or lessons you’ve learned while building your business.
Repurpose your content: Turn a blog into an Instagram carousel, a LinkedIn post, or even a short video.
👉 Think of your content as little “breadcrumbs” leading people back to your website.
Step 3: Use Email Marketing to Stay Connected
Visitors may not buy the first time they land on your site. That’s normal. This is where email marketing saves the day.
Squarespace has a built-in email tool. You can:
Create a sign-up form with a free gift (like a checklist or mini-guide).
Send a welcome email introducing yourself.
Follow up with helpful tips or links to your latest blog.
Example: If someone downloads your guide, send them a short series of emails that ends with:
“Ready to take the next step? Check out our Squarespace premium templates.”
Step 4: Boost Visibility with Ads (Optional but Powerful)
Free marketing is great, but sometimes you want faster results. That’s where PPC (pay-per-click) ads come in.
Google Ads put you at the top of search results instantly.
Instagram and Facebook Ads help you reach people based on their interests.
Start small. Even $5–10/day can put your Squarespace site in front of the right people. And always send ads to a specific landing page, not your homepage.
👉 Example: An ad for “Squarespace website design in 2 weeks” should lead directly to your Custom Build Package.
Step 5: Keep Visitors Coming Back
Getting traffic is one thing—getting people to return is where real growth happens.
Here’s how to make your Squarespace site “sticky”:
Add pop-ups or banners with sign-up offers.
Update your blog regularly (even once a month is enough).
Send newsletters to remind past visitors you’re still here.
Offer something exclusive like a free workshop, waiting list, or behind-the-scenes story.
👉 People rarely convert the first time. Give them reasons to come back.
Step 6: Don’t Forget Community & Word-of-Mouth
Not all marketing is digital. Sometimes, the best growth comes from building relationships.
Engage on social media: Reply to comments, share your journey, and join relevant groups.
Collaborate: Partner with a fellow Squarespace creator or join the Squarespace Marketplace.
Ask for reviews/testimonials: Social proof builds instant trust.
Bringing It All Together
Here’s the big picture:
Use SEO so people can find you.
Create content that positions you as helpful.
Stay in touch with email marketing.
Speed up growth with PPC ads.
Keep people coming back with updates and offers.
Build community so your audience grows naturally.
Marketing your Squarespace site doesn’t have to be overwhelming. Start with one step, build momentum, and layer on more as you feel confident.
If you’d like expert support, reach out to us at SQSP Agency. We help busy business owners turn their Squarespace sites into lead-generating machines.
