We build the site. Then we make it earn.
Google Ads management for service businesses, run by the same hands that build the website. SQSP campaigns have generated nearly 6,000 enquiries for clients.
Enquiries
5,900+
enquiries generated across client accounts
Ad spend
£65k+
managed for clients, profitably
Conversion
9–17%
conversion rates, sustained over years
Lifetime figures across client Google Ads accounts to June 2026, shared with the owners’ permission. Three clients in the laundry & dry-cleaning vertical — one came by referral from another.
How it works
Campaigns built the way the business actually sells.
Service-led campaign structure
One campaign per service you sell — not one generic campaign for everything. Budgets follow what each service is worth to you.
High-intent keywords + negatives
Bids go on searches that signal someone ready to book. Negative keywords cut the searches that waste budget — maintained continuously, not set once.
Enquiry-level tracking
Every campaign is judged on what an enquiry costs — not clicks, not impressions. You see the same number we manage to.
The full Google toolkit
Wherever clients look, you’re there.
Search is only the start. We place your practice across every surface Google offers — Search, Performance Max, Display and YouTube — each one matched to the people most likely to book. Tap a format to see how it works.
Get a free Google Ads reviewWhat you’re really buying
Goals that grow the business — not vanity metrics.
We set a real-world goal for every campaign, then judge it on that — never on clicks or impressions for their own sake.
More enquiries & calls
Searches turned into booked enquiries and phone calls — the work that actually pays.
Busy through the quiet weeks
Turn spend up when you need the work and down when you’re full — demand on a dial.
Found by ready-to-buy locals
In front of people the exact moment they search for what you do, in the area you serve.
A clear cost per lead
Every campaign judged on what an enquiry costs — never vanity clicks or impressions.
Proof
Numbers from real accounts, with permission.
CityLaundryApp — flagship Same Day Cleaning campaign (lifetime)
3,740
Conversions
£10.23
Cost / conversion
17.35%
Conversion rate
21.6k
Clicks · £38.3k spend
Eddy’s Dry Cleaners — referred by Adil at CityLaundryApp
All-time: 873 enquiries, including calls, at £12.71 each — an 8.79% conversion rate. The client’s priority was tailoring, so that’s where the campaigns focused: we focused where the client asked, and Alterations & Repair became the largest campaign on the account (244 enquiries at £14.97 each).
“Rahim was very professional throughout the website design process, and I’m very happy with the final result. The website looks beautiful and presents my business well. The Google Ads campaign generated phone calls and helped bring in tailoring enquiries, which was exactly what I wanted to focus on. The area we targeted was quiet, so I understood that traffic would be limited, but I’m still very pleased with the campaign results.”
Eddy’s Dry Cleaners
Read the full case studyThat caveat stays in deliberately. Honest expectation-setting is part of the service: quiet areas produce limited traffic, and we say so before a penny is spent.
Run a laundry or dry-cleaning business? See the vertical results pagePricing
A percentage of spend. Nothing hidden.
Management is charged at 20% of monthly ad spend, with a £300/month minimum. Every account is run personally by Rahim, our Google Ads expert — no juniors, no handoffs. Your ad budget is paid directly to Google — it never passes through us.
Best for
Service businesses with a website that already converts — or one we’ve just built — ready to put steady enquiry flow behind it.
Includes
- Service-led campaign build and ongoing management
- Keyword and negative-keyword maintenance
- Conversion tracking set up and verified
- A plain-English monthly summary: spend, enquiries, cost per enquiry
FAQ
Common questions
No — and we’d be wary of anyone who does. What we do is track what an enquiry costs and report it plainly every month, so you can judge the work on the same number we manage to. Where an area is quiet or a budget is small, we say so before you spend.
Not always — but ads only work as well as the page they land on. If your site can’t convert the traffic, we’ll tell you that first. A free website review is the honest place to start.
Management is 20% of monthly ad spend with a £300/month minimum. Your ad budget goes straight to Google — we never hold it. No setup fees, no long lock-in.
Three numbers in plain English: what you spent, how many enquiries came in, and what each one cost — per campaign. The same numbers we use to make decisions.
Real client accounts — CityLaundryApp and Eddy’s Dry Cleaners — shared with the owners’ permission, lifetime data to June 2026. Each number is attributed to the account it came from; nothing is pooled or extrapolated. The full case study is here.
Free Review
First, a site worth sending traffic to.
Before any ad spend, get a free review of your website — design, mobile, SEO and structure. If it isn’t ready for traffic, we’ll say so.