A Google Ads expert for Manchester businesses who ties every pound to an enquiry.
I’m Rahim. I run Google Ads for Manchester service businesses — strategy, build, tracking and the landing pages themselves. Manchester’s service economy is one of the UK’s fastest-growing — and its Google Ads auctions are heating up with it.
What it is
A Google Ads expert in Manchester plans, builds and optimises paid-search campaigns so every pound of spend is accountable — keywords, ad copy, bidding, conversion tracking and the landing pages the clicks arrive on. I’m Rahim Huda: I manage Google Ads for Manchester service businesses alongside the websites that convert those clicks, so one person owns the whole result.
Squarespace Circle Gold Partner · One expert, end to end · Serving the UK & US · Last reviewed July 2026
Enquiries
6,000+
enquiries generated for the businesses we design & market
Conversion
9–17%
conversion rates on the websites & campaigns we run
We don’t borrow our proof. These are real results from the businesses we’ve designed and marketed — not stock figures. The ~6,000 enquiries and 5,030 lifetime conversions (to June 2026, for clients including CityLaundryApp, shared with permission) come from the Squarespace sites we build and the campaigns we run; 9–17% is the conversion range those sites and campaigns achieve. The flagship account is CityLaundryApp — a 10-year Google Ads engagement — and your results will differ; we scope honestly before any work begins.
Why it matters now
Most Google Ads budgets don’t fail loudly. They leak quietly.
Manchester clicks aren’t cheap, and Google will happily spend whatever you give it. The difference between an account that prints enquiries and one that burns cash is rarely the budget — it’s broad keywords bidding on the wrong searches, ads pointed at pages that don’t convert, and tracking that can’t tell you which half is working. Most owners never see the leak, because the reports they get are written by the person causing it.
Broad keywords, wrong clicks
“Plumber” matches searches you’d never want to pay for. Loose match types and no negative keywords are where most small-business budgets quietly go.
Good clicks, weak landing page
A £4 click onto a page with no clear offer, proof or next step is £4 gone. Ads and landing pages are one system — most setups treat them as two.
Tracking that flatters, not informs
Clicks and impressions look busy. Without proper conversion tracking — calls, forms, bookings — nobody can say which keyword paid for itself. So nothing improves.
The full Google toolkit
Wherever Manchester clients look, you’re there.
Search is only the start. We place your business across every surface Google offers — Search, Performance Max, Display and YouTube — each one matched to the people in Manchester most likely to call. Tap a format to see how it works.
Get a free Google Ads reviewWhat we build
One expert, accountable for the whole result — from keyword to enquiry.
Most setups split the money between an ads person and a web person, and the gap between them is where budgets die. I run both sides: the campaigns and the landing pages, the tracking and the reporting — so when something underperforms, it gets fixed instead of blamed.
Account audits
A line-by-line review of an existing account: wasted spend, structure, match types, tracking and landing pages — with a prioritised fix list you can keep.
Campaign strategy & builds
Keyword and competitor research, tight campaign structure, ad copy that qualifies the click before you pay for it — built for service businesses, not e-commerce templates.
Conversion tracking, done right
Calls, forms and bookings measured properly in Google Ads and GA4 — so every keyword and ad answers one question: did it pay for itself?
Landing pages built in-house
The unfair advantage: I design and build the pages the ads land on. When the page is the problem, I fix the page — the same week, not after a hand-off.
Weekly optimisation
Search-term pruning, negative keywords, bid and budget adjustments, ad testing — the unglamorous weekly work that compounds into a cheap cost per enquiry.
Honest reporting
A short monthly report in plain English: what was spent, what it produced, what changes next. If something isn’t working, you hear it from me first.
What we build
What working with a Google Ads expert gets right.
Strategy, mobile polish and SEO foundations — set up to turn visitors into new clients.
Strategy before styling. Structure and messaging built around how your clients actually decide.
Polished on every screen. Refined layout and typography, built for the phone most visitors use.
Found by the right people. SEO foundations so the right clients find you and turn into new clients.
Redesign & moving to Squarespace
Already running Google Ads? Get an expert audit before you spend more.
Most accounts I audit aren’t broken — they’re leaking. Broad match types nobody reviewed, conversion tracking that counts page views as leads, and ads pointed at a homepage that asks visitors to figure it out themselves. The fix list is usually short; the savings usually aren’t.
The audit reviews your account line by line — search terms, structure, bidding, tracking and landing pages — and hands you a prioritised fix list in plain English. Use it with me or take it away; either way you’ll know exactly where the money goes. It’s the same discipline behind the decade-long CityLaundryApp account.
Wasted-spend report
Exactly which searches, keywords and settings are burning budget — and what cutting them saves per month.
Tracking & landing-page review
Whether your conversions are real, and whether the pages your ads pay for are helping or hurting the numbers.
A prioritised fix list
Ranked by impact, written in plain English. Yours to keep — whether or not we work together afterwards.
Recent work
The accounts behind the numbers.
A decade-long flagship account and two London dry-cleaning businesses — campaigns and websites run together, results shared with the owners’ permission. Different businesses, the same discipline: accountable spend, honest tracking, landing pages that convert.
CityLaundryApp
The flagship: a 10-year Google Ads engagement — thousands of tracked conversions on the Same Day Cleaning campaign, with the website and ads run as one system.
CityLaundryApp · 10-year Google Ads client
Read the case study
Eddy’s Dry Cleaners
A local London service business where the site and the campaigns work together — enquiries tracked end to end, results attributed to the account, shared with permission.
Eddy’s · Website + Google Ads
Read the case study
Cosmopolitan Dry Cleaners
A second London dry-cleaning business running the same playbook: tight local campaigns, honest tracking and a website built to turn the click into a customer.
Cosmopolitan · Website + Google Ads
View the projectGet found, then get booked
Paid and organic, run as one system.
Google Ads buys tomorrow’s enquiries; SEO earns next year’s. Because I run both — and build the websites underneath them — your paid data feeds your organic strategy and vice versa: the search terms that convert become the pages that rank.
Local & niche SEO
Campaigns built around Manchester buyer searches — “emergency electrician Manchester”, “solicitor Didsbury”, “clinic Northern Quarter” — with the match types and negatives that keep spend on target.
Content that builds authority
Landing pages and content shaped by what actually converts in the account — paid search is the fastest keyword research there is.
Ads when you’re ready
When the economics work, we scale: new campaigns, new locations, Performance Max where it earns its place — growth funded by results, not hope.
How we work
One expert, end to end — from audit to accountable spend.
You work directly with the person running your campaigns — no account managers, no juniors, no offshore team. It keeps the work sharp and the decisions fast. Here is how an engagement runs.
Step 01
Audit & strategy
We start with a call about your business, your margins and the work you want more of. I audit anything already running, research your market and competitors, and map the searches worth paying for — and the ones to exclude.
Step 02
Build & tracking
I build the campaign structure, write the ads, and set up conversion tracking properly — calls, forms and bookings. If the landing page needs work, I design and fix it before a pound is spent.
Step 03
Launch & optimise
We launch with a controlled budget and let real data lead: search-term pruning, negative keywords, bid and ad testing week by week. The account earns its budget increases.
Step 04
Report & scale
You get a short monthly report in plain English — spend, enquiries, cost per enquiry, what changes next. The account stays yours; the results stay measurable.
Clear, upfront pricing
One transparent fee — no setup charges, no lock-in.
Management
20% of monthly ad spend
Full management — strategy, builds, tracking, weekly optimisation and reporting — with a £300/month minimum. Your ad budget is paid directly to Google; it never passes through me.
Account audit
Free 10-minute review
Already running ads? I’ll review the account and tell you honestly where it leaks — and whether it’s worth paying anyone to manage it, including me.
Landing pages
Built in-house
When the page is the bottleneck, I design and build it — the same craft behind our Squarespace design work — scoped and quoted upfront.
No setup fees, no long contracts — the account, the data and the history stay in your name from day one. Full service detail on the Google Ads management page.
Google Ads expert FAQs
The questions business owners ask me.
A Google Ads expert plans, builds and optimises paid-search campaigns so every pound of spend is accountable: keyword and competitor research, campaign structure, ad copy, bidding, conversion tracking, and continuous optimisation. The good ones also fix the landing pages — because clicks only pay off if the page converts. That last part is where I differ from most: I design and build the pages too.
Typical UK pricing runs from a few hundred pounds a month for small accounts to £2,000+ for larger ones. My pricing is transparent: 20% of monthly ad spend with a £300/month minimum. Your ad budget is paid directly to Google — it never passes through me — and there are no setup fees or long contracts.
A good independent expert gives you senior attention on your account instead of a junior at an agency, usually at a lower fee. The trade-off is capacity — one person can only run so many accounts, which is why I keep the roster small. You get one person accountable for strategy, build, tracking and the landing pages, with no handoffs and nobody to blame sideways.
Search campaigns can generate enquiries in the first week, but honest optimisation takes 4–8 weeks: enough data to cut wasted spend, refine keywords and improve the landing page. Anyone promising instant profitability is guessing with your money — the flagship account on this page took steady, boring weekly work to become a decade-long engine.
Real client accounts — including CityLaundryApp and Eddy’s Dry Cleaners — shared with the owners’ permission, lifetime data to June 2026. The 9–17% figure is the conversion-rate range across the sites and campaigns we run. Nothing is pooled, projected or borrowed.
Yes — campaign management is naturally remote work: video kickoff, shared dashboards and a monthly plain-English report. Manchester accounts get exactly the same attention, pricing and process as London ones. And the account always stays in your name — you keep the history and data if we ever part ways.
More Google Ads & growth
Everything the ads connect to.
Hub
Google Ads Expert — Rahim Huda
The full expert page — results, pricing and how engagements run.
Location
Squarespace Designer Manchester
The design side for Manchester businesses — the landing pages your ads deserve.
Service
Google Ads Management
What’s included, the honest small print and the numbers behind it.
Location
Google Ads Expert London
Accountable campaigns for London service businesses — same expert, same pricing.
Location
Google Ads Expert Birmingham
Accountable campaigns for Birmingham service businesses — same expert, same pricing.
Case study
CityLaundryApp
The 10-year flagship — thousands of tracked conversions on one campaign.
Free Review
Find out what your Manchester ad spend should be doing.
Get a free review of your Google Ads account or your website — where the spend leaks, what the landing pages lose, and what I’d fix first. Honest, specific, no obligation.