Insights

Insights for better Squarespace websites.

Practical guidance on Squarespace design, SEO, conversion strategy, and building websites that create trust and generate enquiries.

Latest

Articles on Squarespace design, SEO and conversion.

A founder working at a walnut desk with a large Apple display in a calm, warm, book-lined home office

Guide · 12 min

The 30 Best Businesses to Start in 2026 — Ranked

Ranked by startup cost, earning potential and real 2026 demand — with UK data and what each business needs to win clients online.

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A service-business owner comparing Squarespace and Webflow on a laptop in a bright, plant-filled studio

Comparison · 8 min

Squarespace vs Webflow for Service Businesses

An honest comparison — ease of use, design, cost and SEO — with a clear verdict for service businesses.

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A service-business owner comparing Squarespace and Wix on a laptop in a bright, plant-filled studio

Comparison · 8 min

Squarespace vs Wix for Service Businesses

An honest comparison — design, ease of use, SEO, cost and flexibility — with a clear verdict for service businesses.

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A service-business owner comparing Squarespace and WordPress on a laptop in a bright, plant-filled studio

Comparison · 8 min

Squarespace vs WordPress for Service Businesses

An honest comparison — cost, ease of use, SEO, design and scalability — with a clear verdict for service businesses.

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Business owner studying her website on a laptop, wondering why enquiries aren't coming through

Conversion · 5 min

Why Your Contact Form Is Killing Your Conversion Rate

A good-looking site can still get almost no enquiries — and the contact form is usually why. The five silent conversion killers, and how to fix each.

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Business owner refining her Squarespace website on a laptop at golden hour

Conversion · 5 min

Why Your Squarespace Website Looks Good But Doesn’t Generate Leads

A good-looking site is not the same as a client acquisition system. What fails — and what to fix first.

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Business owner doing keyword research on a laptop outdoors at golden hour

SEO & Paid · 6 min

Squarespace SEO Setup: What Small Businesses Need Before Running Google Ads

Why SEO foundations matter before sending paid traffic to a Squarespace site.

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Business owner restructuring a website layout on a laptop at golden hour

Strategy · 5 min

Website Redesign vs Website Fix: Which One Does Your Business Actually Need?

Not every bad website needs a full rebuild. How to tell what your site actually needs.

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Business owner reviewing a project proposal and laptop at an outdoor table at golden hour

Pricing · 6 min

How Much Does It Cost to Hire a Squarespace Designer in 2026?

UK and US pricing, what’s included at each tier, and the red flags when comparing quotes.

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Business owner editing website content on a laptop in a garden at golden hour

SEO · 9 min

Squarespace SEO: The Complete Guide for Service Businesses

Foundations, on-page, technical, content and internal linking — everything you need to rank.

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Business owner reviewing a website performance report on a tablet at golden hour

Paid Ads · 7 min

Squarespace Google Ads: What to Fix Before You Run a Single Campaign

The pre-flight checklist for tracking, landing pages and foundations before any spend.

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