A dry cleaner and tailor — with a brand as bold as his high street.
Eddy’s Dry Cleaners, referred by Adil at CityLaundryApp. A vibrant website, hyper-local Google Ads and original photography — all built around the alterations work he’s known for.
873
Enquiries (all-time)
£12.71
Cost per enquiry
8.79%
Conversion rate
9
Search campaigns
All-time Google Ads account data to June 2026, shared with the owner’s permission. Figures are enquiries, including phone calls. The targeted catchment is quiet, so volumes are modest by design — we said so before a penny was spent.
01 The referral
A ten-year client sent him our way — with a very specific brief.
Eddy came to SQSP on Adil’s recommendation — the owner of CityLaundryApp, a client of more than ten years. Eddy runs a dry cleaning, laundry and tailoring business, and tailoring is where he stands out: alterations and repair are his real specialism.
His brief for the website was clear and a little unusual. He didn’t want quiet and corporate — he wanted something fun, vibrant and colourful, a brand that matched his own personality and the character of the local area. Our job was to honour that, and to build it properly: a site that feels like him, and a marketing setup that pushes the alterations work he wanted to grow.
The Website
A brand with personality.
Bright, warm and full of character — a coral-and-navy identity that matches how Eddy is in person and the high street his shop sits on. Free collection & delivery leads, tailoring is promoted hard, and his 20%-off alterations offer runs right across the header.
The Photography
We pointed the camera where he’s a specialist.
Alterations and repair is Eddy’s craft, so that’s where the photography focused — the wall of colour-matched zips, a jacket on the stand mid-fitting, and the hand-basted canvas of a half-made blazer. Shot in his own workshop, so the website and the ads use images that genuinely belong to the business — not stock.
02 The Google Ads
Hyper-local campaigns, built around tailoring.
Nine search campaigns, each tied to a single service and a tight radius around Frimley — mile bands plus the GU4 and GU24 postcodes. Because tailoring was the priority, Alterations & Repair was built to lead, and it draws the most enquiries on the account — while Wedding Dress Cleaning, a premium service at £100–£400 an order, delivers the best return per enquiry.
Enquiries by campaign
Largest campaign — Alterations & Repair
244
Enquiries
6.75%
Conv. rate
Built to lead, because tailoring is what Eddy wanted to grow — and it became the biggest source of enquiries on the account.
Best return — Wedding Dress Cleaning
£100–400
Per order
215
Enquiries
13.64%
Conv. rate
A premium service: each order runs from £100 up to £300–400, so it returns the most per enquiry — the campaign that punches well above its volume.
| Campaign | Enquiries | Conv. rate | Cost / enq. |
|---|---|---|---|
| Alterations & Repair | 244 | 6.75% | £14.97 |
| Wedding Dress Cleaning | 215 | 13.64% | £12.41 |
| Duvet & Bed Linen | 159 | 8.29% | £10.94 |
| Curtain Cleaning | 103 | 11.05% | £12.94 |
| Dry Cleaners Near Me | 79 | 8.54% | £10.33 |
| General — Broad | 21 | 12.43% | — |
| Wet Cleaning (GU4) | 17 | 5.54% | £20.18 |
| Near Me 4–5 miles | 13 | 5.44% | £12.22 |
| Shirt Cleaning | 1 | 2.27% | £31.61 |
| Total · all-time | 873 | 8.79% | £12.71 |
The brief was tailoring, in a quiet catchment. We set that expectation up front — modest volume, but enquiries at a cost that works — and the account has delivered exactly that, with Alterations leading the way Eddy wanted.
In Eddy’s words
Rahim was very professional throughout the website design process, and I’m very happy with the final result. The website looks beautiful and presents my business well. The Google Ads campaign generated phone calls and helped bring in tailoring enquiries, which was exactly what I wanted to focus on. The area we targeted was quiet, so I understood that traffic would be limited, but I’m still very pleased with the campaign results.
That caveat stays in deliberately. Honest expectation-setting is part of the service — quiet areas produce limited traffic, and we say so before a penny is spent.
Eddy’s Dry Cleaners
Referred by Adil at CityLaundryApp
03 Why this matters
One agency, one joined-up result.
Website, Google Ads and photography from the same place means the brand, the imagery and the campaigns all pull in one direction — here, straight at the alterations work Eddy wanted to grow. And like Adil before him, Eddy came through a referral: the kind of result that doesn’t show up in any ad account.
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