“If it wasn’t for Rahim, I wouldn’t have the business I have today.”
Adil, owner of CityLaundryApp. A client for over ten years — the website came first, then five years of Google Ads.
10+ yrs
Working together
5,030
Conversions (lifetime)
£10.68
Cost per conversion
16.94%
Conversion rate
All figures are lifetime Google Ads account data to June 2026, shared with the owner’s written permission. Ads have run for around five years; the client relationship is over ten.
01 The relationship
The website came first. The ads came when the site was ready to earn.
Adil runs CityLaundryApp, a dry cleaning and laundry business. The relationship with SQSP began over ten years ago with the website — built around 2016, long before any advertising entered the picture.
Google Ads came roughly five years later, in 2021. That order matters. Sending paid traffic to a site that can’t convert it wastes money — so the campaigns only started once there was a website worth sending people to.
02 Honesty about risk
No guarantees were promised. Spend was judged against cost per conversion.
Paid advertising carries risk, and SQSP’s position from the start was to say so plainly: no promised lead counts, no guaranteed rankings — just a clear measure to judge the work by. Every pound of spend is weighed against what a conversion actually costs.
Across the lifetime of the account that measure has held at £10.68 per conversion, sustained over five years of campaigns — not a good month cherry-picked from a bad year.
03 The results
One flagship campaign. Three supporting services.
Flagship — Same Day Cleaning (lifetime)
3,740
Conversions
£10.23
Cost / conversion
17.35%
Conversion rate
21.6k
Clicks · £38.3k spend
Curtain Cleaning
695 conversions at £10.85 each — an 18.11% conversion rate, the highest on the account.
Wedding Dress Cleaning
256 conversions at £15.31 each — a 15.95% conversion rate on a high-value service.
Duvet & Linen
95.8 conversions at £9.71 each — the lowest cost per conversion on the account, at an 11.41% rate.
It still performs today: in May 2026 alone, the campaigns produced 53 booking-form submissions for pickup & delivery on £754.09 of spend.
In Adil’s words
We’ve worked together for over 10 years, and I can honestly say that if it wasn’t for Rahim, I wouldn’t have the business I have today. Through his Google Ads campaigns, we’ve generated leads from hotels, surgeries, and loyal customers who continue to return for repeat business. I’m truly grateful for everything he has done for my business, and I look forward to working together for many more years.
Adil
Owner, CityLaundryApp
04 What happened next
The strongest result is the one that can’t be measured in the account.
Adil has since referred SQSP to other business owners — including Eddy’s Dry Cleaners, now also a website and Google Ads client.
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