Google Ads for dry cleaners, by the team that builds the website.
Nearly 6,000 enquiries generated for laundry & dry-cleaning clients. Over £65,000 of ad spend managed. Three clients in the vertical — one came by referral from another.
5,900+
Enquiries generated
£65k+
Ad spend managed
3
Clients in the vertical — one by referral
Lifetime Google Ads account data to June 2026 across CityLaundryApp and Eddy’s Dry Cleaners, shared with the owners’ permission. Conversion rates of 9–17% sustained over years.
Service-level proof
Same method, different businesses, same result.
Wedding dress cleaning converts at 13.6–16% across two independent accounts. Curtain cleaning converts at 11–18%. When the same campaign structure produces the same pattern in two unrelated businesses, that’s method — not luck.
| Campaign | CityLaundryApp | Eddy’s Dry Cleaners |
|---|---|---|
| Wedding Dress Cleaning | 256 conversions · £15.31 each · 15.95% | 215 enquiries · £12.41 each · 13.64% |
| Curtain Cleaning | 695 conversions · £10.85 each · 18.11% | 103 enquiries · £12.94 each · 11.05% |
| Same Day Cleaning | 3,740 conversions · £10.23 each · 17.35% | — |
| Alterations & Repair | — | 244 enquiries · £14.97 each · 6.75% |
CityLaundryApp figures are lifetime conversions; Eddy’s figures are all-time enquiries, including calls. Each number belongs to the account named — nothing pooled, nothing extrapolated. Eddy’s priority was tailoring: we focused where the client asked, and Alterations became the largest campaign on the account.
In their words
Two owners. Verbatim.
“We’ve worked together for over 10 years, and I can honestly say that if it wasn’t for Rahim, I wouldn’t have the business I have today. Through his Google Ads campaigns, we’ve generated leads from hotels, surgeries, and loyal customers who continue to return for repeat business. I’m truly grateful for everything he has done for my business, and I look forward to working together for many more years.”
Adil · Owner, CityLaundryApp
Read the 10-year case study“Rahim was very professional throughout the website design process, and I’m very happy with the final result. The website looks beautiful and presents my business well. The Google Ads campaign generated phone calls and helped bring in tailoring enquiries, which was exactly what I wanted to focus on. The area we targeted was quiet, so I understood that traffic would be limited, but I’m still very pleased with the campaign results.”
Eddy’s Dry Cleaners · referred by Adil
The caveat stays in. Quiet areas produce limited traffic — we say so before a penny is spent.
For laundry & dry-cleaning owners
A website that books, and campaigns that fill it.
Dry cleaner website design
A clean Squarespace site built around the services you sell — same-day cleaning, wedding dresses, curtains, alterations — each with a clear way to book.
Google Ads for dry cleaners
One campaign per service, high-intent keywords with negatives maintained, and budgets that follow what each service is worth to your business.
Numbers you can check
A plain-English monthly summary — spend, enquiries and cost per enquiry, per campaign. The same numbers we manage to.
Free Review
First, a site worth sending traffic to.
Before any ad spend, get a free review of your website — design, mobile, SEO and structure. If it isn’t ready for traffic, we’ll say so.