A broken WordPress site, rebuilt into a calm, professional practice website.
A full WordPress-to-Squarespace migration for a New York therapist — design, content and domain handled end to end.
The Website
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01 The situation
An established practice with a neglected website.
Vanessa is a Licensed Mental Health Counselor with over ten years of clinical experience, working with individuals, couples, families and teens across New York. Her practice was established and respected. Her website was not.
Her old WordPress site had been left untouched for years. Images were inconsistent — some broken entirely. There was no working call-to-action anywhere on the site: no way to book, no clear next step, nothing guiding a prospective client from reading to reaching out. She had tried redesigning it herself, but without design experience the site drifted further from the calm, professional impression her practice deserved.
For a therapist, that gap matters more than in most professions. A prospective client visiting a broken, dated website at a vulnerable moment doesn’t think “the therapist is busy.” They quietly leave.
02 The brief
Minimalist, clean and tidy, with subtle colours.
Vanessa’s direction was clear: minimalist, clean and tidy, with subtle colours. Her clients are predominantly women, though she works with a broad range of people — so the site needed to feel warm and safe without being narrow. Nothing loud, nothing clinical, nothing template-like.
03 What SQSP did
Migration, content and design, handled end to end.
Full migration, handled end to end
The domain was transferred from the old WordPress setup to Squarespace as part of the project — no downtime, no technical burden on Vanessa, and a platform she can actually maintain herself going forward.
Content built through guided questions
Vanessa didn’t have to write her own website. SQSP developed the copy by asking structured questions about her practice, her approach and her clients — turning her answers into clear, compassionate page content. This is how every SQSP project handles the part clients dread most.
A calm, minimalist design built to her brief
A neutral, subtle palette and generous spacing reflect the feel of her practice — warm and safe without being narrow. Credentials and experience sit where trust is built: licensure, 10+ years of clinical work, and her evidence-based methods presented plainly rather than buried.
A clear path to action on every page
Where the old site had no working call-to-action at all, the new site is structured around one: a free 15-minute consultation, reachable from the hero and from every page. Insurance guidance, transparent fees and dedicated pages for each service — anxiety and stress, individual, couples, family and teen therapy — mean prospective clients land on the page that matches what they’re looking for and always know the next step.
| Old WordPress site | New Squarespace site | |
|---|---|---|
| Calls-to-action | None working | Free-consult CTA in hero + on every page |
| Imagery | Inconsistent, some broken | Consistent, calm, on-brief |
| Services | Undifferentiated | Five dedicated service pages |
| Fees & insurance | Absent | Transparent fees page + coverage guidance |
| Content | Client’s burden | Written by SQSP through guided questions |
| Maintenance | Neglected for years on WordPress | Easy to manage on Squarespace |
In her words
Thank you so much for the beautiful website. I’m really happy with the modern design.
Vanessa DePuy
LMHC
04 Why this matters
Why this matters if you’re a therapist.
A practice website has one job: make it easy and safe-feeling for someone to take the first step. If your site is dated, broken, or has no clear way to book, that’s the job it’s failing at — regardless of how good the clinical work is. And if the thought of writing your own website copy is what’s stopped you from fixing it, that part is handled for you.
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